Meet Lonneke Wijnhoven – our new CCO & CMO
As of 1 May, Lonneke Wijnhoven has joined Solarix as our new Chief Commercial & Marketing Officer. With her background in construction and real estate and her sharp marketing insight, she is focused on scaling up Solarix – both in the Netherlands and internationally.
“The combination of aesthetics, sustainability, and innovation is incredibly energising. I’m excited to help take Solarix to the next level.”
Lonneke has been involved with Solarix since 2016. Now, she’s stepping in fully – with a clear mission: to position the Solarix panel as the façade solution of the future.
Q&A with Lonneke Wijnhoven
What will be your focus in the first few months?
“Advancing the product and vision of Solarix. I’m really looking forward to making a meaningful contribution.”
What is the biggest challenge in scaling solar design?
“Getting people to stop viewing the Solarix panel as a traditional solar panel, and instead as an entirely new solution – a solar façade that not only looks great, but also plays a key role in the energy transition. By generating energy when a building actually needs it, we can reduce dependence on the grid. That calls for a new mindset – and a new way of seeing.”
What is a key insight you bring to your role at Solarix?
“That commercial growth and social impact can go hand in hand. In fact, when you truly believe in the value you offer, commerce becomes naturally more meaningful. That philosophy is at the heart of how I work – and I’m eager to shape that with the team.”
Where do you hope Solarix will be one year from now?
“That we’ve made great strides in scaling up – with exciting international projects and strong partnerships. And that Solarix is increasingly seen as the go-to standard in solar façades.”
What inspires you outside of work?
“Spending time with my family, a great theatre performance, or simply cycling through the city while it’s still quiet.”
We’re thrilled to welcome Lonneke to the team. Will you meet her at a trade fair or during a meeting? Don’t hesitate to say hello!
• 02 june 2025
